... is not a buzzword. To me it has always been something I pursued and I hoped others would pursue too. Don't we all want to be happy? With communications I had the chance to bring happiness to people. Since positive psychology is becoming an established discipline and companies (especially in Scandinavia) figured that happiness is good for people, the company and the whole planet, I pursue this topic now for ZHAW too.


Work Experience

Head of Communications, ZHAW School of Management and Law

since 2017


Positions before:

– Head of Communications & Public Affairs, World Vision Switzerland

– Head of Communications, Glas Trösch Group

– Chief Public Information Officer, Swisscoy, KFOR (NATO), Kosovo

– Journalist & Producer for Swatch, Swiss, Swiss National Television and many more


I've graduated in Film & TV (including Storytelling) from the University of Melbourne, 

did a Master's degree in Communication Management & Leadership at ZHAW,

took some courses in business at ZHAW and Uni St. Gallen (HSG),

Chief Happiness Officer at Woohoo Inc., Copenhagen, 

Positive Psychology at Penn University.

Awards & Stuff

International Spotlight Award Winner

Nr. 1 in Switzerland in Instagram Engagement – end of 2018 – after 1 year of activity

Author of Adelboden Second

Author of Swiss Air Force Training Abroad

Co-Author of Independence Day Kosovo

Some nominations in Australia, Canada, France, Germany, Switzerland, USA




Head of Communications

Chief Happiness Officer




Swiss Army Officer

“Juerg Hostettler is a multi-talent. Thanks to his creative and initiative nature, we were able to quickly achieve success.” 

Reto Gerber


World Vision Switzerland


"Juerg has changed a lot in a short time period. With his style he has brought a lot of color into the everyday life of our school."

Prof. Dr. Christine Hallier

Chief of Staff

ZHAW School of Management and Law


"Juerg Hostettler is an excellent networker. In times of crisis, he always kept a cool head and contributed with his positive and self-confident nature significantly to the success of the contingent."

Colonel i. G. Marco Bezzola 

Commander Swisscoy 22

Swiss Armed Forces




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© 2019 by Juerg Hostettler, Winterberg, Switzerland